Is your e-commerce really safe?

Sep 10, 20194497

Here is a sincere question to ask you: do you know how much your digital campaigns are exposed to fraud? How secure are your data and data on your leads? How safe are the consumers who are making a purchase on your site?


In digital marketing, fraud is a real problem. So real that, by 2015 alone, about 85% of companies were victims of phishing, one of the most common electronic fraud tactics. The term, is the name given to any tactic of acquisition of personal data like emails, passwords and credit card numbers without the prior authorization of the user or company.


Although not new, the incidence of phishing cases continues to grow in the market, especially e-commerce and technology companies.


The tendency is that this type of attack is even more frequent. New types of malware are emerging, especially with the use of mobile phones. In addition, growing e-commerce growth makes the niche more attractive to cybercriminals.


Despite the new technologies, the biggest risk factor for e-commerce security remains the employee. From robot traffics to fraudulent retargeting, the chances of fraud are immense and, in the end, the biggest one is the company itself. By exposing the data of its customers, the brand loses credibility and the impact is directly felt in the fall of repurchase rates.


But in practice, it is not always easy. The dynamism of e-commerce is a challenge for the development of the security culture.


Here are some tips on how you can protect your e-commerce:


- Protect your site

Creating a secure, well-structured platform is the first step. Any site that has registration fields runs the risk of being a victim of phishing. If the environment is not secure, someone with advanced programming skills can access your database.


- Always change your passwords

Changing a DNS password with a certain frequency is a good protection policy, especially in the event of a possible data leak of passwords and emails. It is also important not to leave your server exposed directly on the internet to avoid direct attacks. Therefore, always have cache protection layers (CDN).


- Encourage security during registration

Many consumers choose weak passwords, making it easy for hackers to enter. Demanding strong passwords for completion at the time of registration is a good option to prevent them from being harmed. Also, use a secure connection for online payment and make sure that you are PCI (Payment Card Industry) compliant.


- Protect work computers

Antivirus, monitoring software, VPN ... The solutions are many. Talk to the IT department and understand how best to prevent the computers used by all employees from being exposed to fraud.


- Instruct all employees about safety

Educating and educating all employees of the company, regardless of position and hierarchy, is essential. Facebook, for example, has a team dedicated exclusively to ensuring the safety of data and its employees. Therefore, all new employees participate in training on data protection.


- Have a well-defined response plan

When fraud occurs, you need to identify what happened and why it happened. That is, which controls have been circumvented or do not exist. But before it happens, you need to have a contingency plan: how will the company position itself? How will you tell your customers that the database has been stolen? Are you going to talk to the media? All this planning must be ready in advance so that you can deal with the situation calmly, without the pressure of a moment of crisis.


- Choose trusted partners

It is important to choose well the partners that will act within your site. A simple tip is to check where information is stored and ensure that security protocols, such as HTTPS, are used. All in order to protect the privacy and security of your consumer.

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